21st Annual MITX Awards Celebrates New England’s Innovation in Technology & Marketing
BOSTON – May 26, 2017— Traktek Partners has been selected as a winner in the category of Travel, Entertainment, & Leisure Marketing for the 2017 MITX Awards for the website design and development of the Sonesta Hotels and Resorts website, www.sonesta.com.
The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Winners were announced in 24 categories at a sold-out event held on May 25th at Royale Boston.
The new Sonesta.com website was designed to highlight the range of properties and destinations that are a part of the Sonesta Collection of hotels and resorts. The clean design uses strong imagery, simplified navigation, and responsive design to allow users to better interact with Sonesta online regardless of the device they are using to visit the website.
”It has been a pleasure working with Sonesta on their marketing initiatives and this award-winning website and is truly an honor to accept the award on behalf of the teams from one the largest interactive marketing organizations in the country,” said Cyril Lemaire, Managing Partner at Traktek Partners. “When designing this website, as with all website redesigns we work on, our number one focus was on achieving Sonesta’s overall business goals and improving online metrics. We carefully balanced that with a sleek design that highlights the unique and authentic experience travelers will find at all Sonesta properties and we’re very pleased with the final result.”
“This year’s entries exemplified the curious intellect that drives innovation in Boston,” said Amy Quigley, President of MITX. “It was an exciting evening marking 21 years of creativity and industry leading ideas in technology. I was overwhelmed by the energy.”
For the complete list of winners and other information please visit the MITX Awards Website.
About TrakTek Partners
TrakTek Partners (www.traktekpartners.com) is a Boston-based consulting and digital marketing agency that specializes in revenue and lead generation for the travel and tourism industry, higher education, and technology sectors. We provide business and digital marketing strategies, creative design, website development, video production, SEM, SEO, and social media campaign management services to domestic and international clients seeking to build brand reputation, generate new revenue streams, and build customer loyalty.
About MITX
Inspire. Connect. Provoke.
For the restless companies that comprise the Massachusetts technology and innovation eco-system, MITX is the ultimate resource: inspiring members with progressive thinking, meaningful connections, and provocative conversation. Celebrating 21 years of connecting tech and innovation professionals in New England, MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education, and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
