On Trak News

For marketers looking to maximize engagement and drive results, incorporating short-form video into your strategy is essential. Let’s explore why this format is so effective and how you can use it to boost your brand’s reach.

If you’re looking to increase traffic to your website, Google Search Console is an essential tool for tracking how your website performs in search queries, identifying issues that may affect visibility, and optimizing content for better performance.

One of the most effective ways to ensure that your content strategy is cohesive and impactful is by creating an effective content calendar. This comprehensive guide will walk you through the steps to build an effective content calendar that covers blog content, social media posts, and other digital assets, all working together to help grow your business.

From personalized recommendations and predictive analytics to chatbots and targeted advertising, AI revolutionizes the way travel marketers connect with their audience and navigate the complexities of the modern travel landscape.

Traktek Partners has recently earned a spot among the top 10 travel influencer agencies. This acknowledgment reflects our expertise in amplifying brand messages within the dynamic world of travel storytelling.

We are thrilled to announce that Traktek Partners was named a top travel marketing agency in 2023 by Amra & Elma. This curated list of trailblazing agencies have not only mastered the art of capturing the essence of destinations but have also revolutionized the way travel brands connect with their audience. Join us as we celebrate being included as one of best travel marketing agencies that are shaping the future of travel in 2023.

Having an accessible website is not just a moral imperative but also a strategic business decision. Beyond enhancing user experiences and reaching a wider audience, website accessibility can also offer significant tax benefits for businesses. In this blog post, we'll explore how ensuring your website is accessible can lead to potential tax advantages and why it's a smart investment.

As a full-service digital marketing agency that has won numerous website RFPs, here are our team’s top 10 website design rfp tips for getting started.

By posting Instagram Reels, you have the opportunity to reach a broader audience by utilizing trending audios and uploading engaging content that users can engage with. Keep reading to learn why Instagram Reels can be beneficial to your business.

Traktek Partners accounces partnership with accessiBe, web accessibility solution for Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) compliance. Together with accessiBe, Traktek Partners offers a variety of services and solutions to help (clientele) maintain ADA compliance online, which is both affordable and easy to implement.

Traktek Partners was featured by SocialAppsHQ in their list of Top 8 Facebook Marketing Agencies in Boston.

Learn about what we've identified as the top 6 mobile trends in today’s digital market. New developments and processes take digitization to the next level. Stay ahead of competition and maintain a strong foothold in the industry by utilizing these top 6 mobile trends.

Take your social media marketing to the next level by focusing on the tips outlined in this video blog. Utilize marketing automation for scheduled posts and focus on the right content to engage your audience and drive traffic to your website.

This video highlights the top 10 marketing tips for 2021 including best practices for attracting new customers, driving more traffic to your website and increasing your ROI.

Website accessibility is complex and for many it can be overwhelming to understand where to start or what to do to improve accessibility on your site quickly. This list of top 6 tips will get you started quickly and allow you to to make an impact to improve your user experience for visitors of all abilities.

In a recent survey, 60% of respondents said they would not return to a website that was not responsive. Here at TrakTek, we can help your business succeed by creating a responsive and design-friendly website for your company.

Traktek Partners has been recognized by Expertise.com as one of the top web development agencies in Boston based on their reputation, credibility, experience, availability, and professionalism.

Traktek Partners has been recognized as one of Top Branding Companies leading branding agencies in the Boston area for their expertise in brand development and authenticity and Top Digital Marketing Companies helping brands drive engagement and increase conversion rates.

As a full-service digital marketing agency, we work with many small businesses that have been hit hard by the COVID-19 pandemic. From implementing site tracking and identification to increasing lines of communication, there are a variety of marketing strategies you can implement to keep your business running efficiently and successfully. Below, we’ve listed our top 6 marketing strategies to get your small business back on its feet quickly.

Implemented by over six million businesses today to remain competitive in the busy online world, Facebook ads is a popular advertising method with high reward if done correctly (Sproutsocial).

Since starting at Traktek Partners in 2016, I’ve learned a lot about not only myself, but also what goes into working at a Marketing Agency.

Traktek conducted two marketing research surveys targeting North American consumers and travel agents. (Keep in mind this survey gets conducted bi-annually and gets sent to tens of thousands of North American international travelers between the ages of 40-85 via email.) Below we’re listing the best takeaways from the survey and 8 travel marketing trends to watch for in 2020.

Whether your company has one or one-hundred people, it’s always nice to gift a surprise to the employees. Every year at Traktek, we like to thank our employees before the holidays by sending them a personalized company gift.

Interview after interview, but can’t figure out what you’re doing wrong? With competition on the rise, it’s important to figure out what to do right in order to score the ‘job of your dreams.’ We’ve rounded up our top 6 tips to nail your next interview.

Think email doesn’t matter? Think again. In fact, 89% of marketers named email as their primary method of lead generation (QuickSprout). Dedicating time to list build, strategize and analyze emails can lead to an influx of leads. (That being said, don't blast your list with a ton of promotional emails with no strategy, which can lead to being marked as spam.)

Needless to say, social media is growing. Fast. As social media quickly expands and becomes a more used tool, it’s important to fully understand the fundamentals behind operating your social media pages. From identifying your audience to analyzing your efforts, we’ll break down the keys to run a successful social media marketing campaign.

As the internet continues to advance, digital marketing, its platforms, and intricate strategies advance along with it. In today's world of marketing, video has emerged as an essential piece to any effective communications mix. In this blog, we'll provide you with some best practices that will help optimize your video usage.

It’s been almost a decade since the last generation of mobile network technology—4G—was introduced. With its introduction, the landscape of digital media and mobile communication was forever changed. 4G technology brought us faster-than-ever download speeds, revolutionary video chat platforms, and a whole lot of cell phone apps. Now, with the development of 5G, it’s time to take those advancements another step forward.

In competing with countless other sites on the Search Engine Results Page (SERP), getting yours to the top of the list is crucial if you want to be seen. Search engine optimization is an effective tool to organically promote your website and raise to the top of the page.

Without an effective strategy, however, your emails will be lost in an inbox full of promotional offers from competing retailers. You'll need to learn how to distinguish yourself from the crowd and deliver an email campaign that will make you stand out this holiday season. Below, we've compiled a list of tips and techniques that will help improve open rates and maximize your ROI.

As mobile devices become increasingly popular, it is vital that your business's website design can adapt to these platforms. This practice, known as responsive design, reconfigures the layout of your website or app for easy and aesthetic pleasure, no matter the size or shape of the screen.

In today’s digital age, it’s hard to keep up with constantly updating your site with high-quality content. Now if you’re measuring what works and delivering a superior user experience at the same time, it’s not an easy task. With Traktek’s digital certainty index score, all of this work becomes manual and in turn, much easier to manage.

Traktek is so excited to have Matt Woolhouse join as our new Creative Director! Matt is an accomplished Creative UX and UI Designer with over 18 years of award-winning design and art direction. Having worked in both agency and in-house environments, he has extensive hands-on experience with digital, print, and brand marketing.

While Google may produce upwards of 20 million results for a “Boston website design agency”, you may notice that those on the 1st page provide lead to much more credible sites than those on the 7th. This hierarchy is no coincidence, but rather the outcome of two of the most effective marketing strategies; Search Engine Marketing and Search Engine Optimization.

Regardless of the size of a business—from small, family-run restaurants to healthcare giants—the key to effective growth is a well-structured marketing strategy. We’re here to discuss the 5 strategies that every small business should use to market and grow their business.

According to the American Marketing Association, the average consumer is exposed to 10,000 brand messages every day. That being said, when comes to travel marketing, you’re in for some tough competition. There’s a plethora of destinations, travel companies and tourism boards all looking to be #1. The key to reaching your targets successfully is being able to cut through the clutter - and standing out from your competition. As travel experts, we can help you cut through with a roundup of our data insights plus research we’re found to increase your travel marketing in 2018.

Traktek Partners, a digital marketing agency in Boston, announced today they have been re-awarded the contract as the official Office of Representation in North America for Turismo de Tenerife.

When hiring a digital marketing agency to develop and maintain your website, most believe they need the agency to be responsible for 1) developing the site, 2) managing the content, and 3) administering users and configuration. However, some fail to realize it’s also extremely important to have a long-term site maintenance plan.

A good marketer or business owner knows that a busines's marketing efforts will only be successful if they have a concrete marketing plan in place. Plans usually include a mix of various marketing functions such as social media, email, SEO, marketing automation/lead generation, website visitor tracking and identification, and website accessibility.

I sat down with Cyril Lemaire, Managing Partner at Traktek Partners to learn more about what companies should be looking for when they are in the process of selecting a marketing agency. A veteran in the tourism and advertising industry, Cyril started Traktek Partners in 2008.

Traktek Partners, a Boston-based digital marketing agency, and Advisor's Charitable Gift Fund (ACGFund), a nonprofit corporation donor advised fund serving the philanthropic interests of its donors, are pleased to announce the launch of the newly revamped website - acgfund.org.

Whether its social media or email marketing, strategic testing is critical to evaluate what is working vs. what isn’t in your marketing efforts. To help, we’ve listed methods of how you can strategically test on different platforms.

Traktek Partners, a full service travel marketing agency in Boston, announced today they have been re-enlisted as the official Office of Representation in North America for Turismo de Tenerife. In addition, Traktek will develop and manage a comprehensive marketing plan to increase U.S. travel trade awareness.

Whether you’re a B2B or B2C marketer, email marketing is not dead. And here’s why: the stats prove it. For starters, email marketing was the biggest driver of Black Friday transactions (Custora), 77% of consumers prefer email (Exact Target), 7 of 10 consumers redeem email promotions (Excelerate) and email ranks as the #1 tactic for building customer awareness, acquisition, conversion, and retention (Gigaom Research).

As marketers we continuously ask ourselves the same question- why do consumers spend so much time obsessing over the screen? Here’s one answer: Facebook is targeted towards what we like and it’s not overwhelming.

I’m sure you’re overwhelmed with your long list of To Dos and figuring out how to stay on top of the latest trends considering how quickly digital marketing changes. You may be thinking – which tactic is the most important? What should I invest the most money in? Will my investment be worth it? To help, we’ve listed our top eight trends to implement in the coming year.

Traktek Partners has received a 2017 Gold Magellan Award from Travel Weekly, in the category of Hospitality Marketing- Website for Hospitality for Sonesta Hotels and Resort’s website, http://www.sonesta.com.

On December 8-9, 2016 Traktek Partners will be at the 2016 USTOA Annual Conference and Marketplace in Scottsdale, Arizona.

Arguably, the goal of most email campaigns is to entice your recipients to click through the email and ultimately convert to a lead. While a well-planned subject line affects an email’s open rate, it’s the content within an email, and specifically the right Call to Action (“CTA”), that yields increased click-through rates.

You have your website up, running, and optimized for search – fantastic! But is your website appropriately optimized for mobile? After all, an estimated 60% of traffic to the average website is from a mobile device.

Many organizations rush into their website development and redesign project without following some critical steps. It’s important to get it right since your website is likely your most effective marketing and branding channel. To help, here’s a list of our top five things that you may not think of to include in your website redesign RFP.

Traktek Partners, a Boston based digital marketing agency, announced today they have been re-awarded the contract as the official Office of Representation in North America for Turismo de Tenerife.

The success of a search engine marketing campaign is largely determined by the quality of your landing page. Follow these top five tips to improve your landing pages and get the most out of your campaigns.

When you’re redesigning your website, it’s important to be strategic about how you approach this new project. The first thing we always start with is a deep dive into our client’s google analytics account. To ensure a successful new website you must see what’s working and what’s not.

As an integrated digital marketing & creative agency with expertise in building state of-art websites using Drupal, the Traktek team is excited for today’s Drupal 8 release! Thanks to the Drupal community for all of the hard work involved to make it happen.

You may be wondering – what’s a workflow? Why is it important? How do you create and mange one? At Traktek Partners, we’ve successfully created and maintained workflows for a variety of clients. Whether you’re a B2B or B2C company, in the supply chain planning industry, or even travel, we’re here to help.

Traktek Partners is working with the Island of Tenerife to promote their beautiful destination to the US market. In an effort to raise awareness of his dream honeymoon destination, Tenerife Tourism Bureau (www.adventureontenerife.com) and their US travel operator Quest Travel Adventures are awarding a free honeymoon to one lucky couple via a social media video contest.

After finishing my first year at Stonehill College, I quickly began to realize that business, specifically marketing and economics, is where my passion lies. While internships aren’t required at Stonehill as a freshman, I knew that interning was a way to gain first-hand experience in order to see what a company is all about – in a way that you aren’t able to in a classroom setting.

Traktek Partners has been awarded the 2017 Gold Award for Interactive B2C E-Commerce Website during the NEDMA Annual Awards Banquet for the design and development of the Sonesta Hotels and Resorts website, www.sonesta.com.

Since marketing trends are so hard to identify, we decided to bypass countless hours of research and the overwhelming amount of theories, and go straight to the source. We performed two marketing research surveys, one targeting consumers and one to travel agents in order to identify 2017 trends in travel marketing across North America. Whether you’re a small agency, large marketing firm, cruise line, tour operator, tourism board, or sole marketer, here’s our top eight trends that we’ve identified to take your marketing to the next level.

Influencers are people who have established a large following around their personal online brand. And they do exactly how it sounds- by carrying the influence over others. In this blog, we’re diving into why social media influencers are crucial for marketing. Social media influencers act the same as influencers, but using social media as a tool to establish a following for their brand. They can be found on numerous social platforms, including popular ones such as Facebook, Twitter, Pinterest, Instagram, Youtube and Snapchat.

Traktek Partner's Managing Director, Cyril Lemaire (far right), recently sat on the panel for the Tenerife Cruise Forum, which focused on the importance of air connectivity when opening new destination markets. The Tenerife Cruise Forum focused on the preparedness of the Tenerife port, the ability of the destination to meet the needs of the cruise travelers, and to provide knowledge about the cruise industry to stimulates the growth of the destination. Other panel guests included representatives from Iberia Líneas Aéreas (Iberia Airlines), MSC Cruises, Costa Cruises, and ASM.

Although there have been hundreds of cases filed against retailers and corporations since 2015 by disabled individuals, it is the first of its kind to have gone to trial.

Traktek Partners has been selected as a winner in the category of Travel, Entertainment, & Leisure Marketing for the 2017 MITX Awards for the website design and development of the Sonesta Hotels and Resorts website, www.sonesta.com.

With thousands of emails delivered to your inbox daily, an effective email subject line is essential to successful open rates, which ideally leads to click rate and engagement. As a digital marketing agency for B2B and B2C, we’ve stumbled (yes, stumbled) and succeeded in crafting the perfect email subject lines. Now we’re sharing our dos and don’ts so you won’t have to.

Traktek Partners, a Boston website design and digital marketing agency that specializes in responsive design, search engine marketing, lead generation, email marketing and custom application development, announced today that the company has received three Horizon Interactive Awards for website redesigns.

Traktek Partners, a Boston based digital marketing agency, announce their selection as a finalist in the Travel, Entertainment & Leisure Marketing category for the 20th Annual MITX Awards for their work on the Sonesta Resorts and Hotels website (www.sonesta.com).

At Traktek Partners, we are travel. Marketing a tour/travel business is a unique and often vexing experience for travel company executives. Fortunately, Traktek works with many travel industry companies to help them energize their web presence and brand across web, print, and mobile.

Started by Google, the goal of the AMP Project was to develop a highly optimized method for delivering content to mobile devices. Accelerated mobile pages, or AMP is a way to build web pages for static content that render fast. Essentially, they utilize a number of optimization techniques for super-fast load times, especially on mobile.

Traktek Partners, a Boston-based consulting and marketing agency, is pleased to announce that Bloc Enterprises’ GoPure Pod is now available for purchase online.